Trade show marketing & show news
Mercedes-Benz and the story of the exhibitor becoming the show
This post from the blog of UFI Live explains how Mercedes Benz took a very different approach to exhibiting at the world’s largest motor show, IAA Frankfurt.
contemporary trade show trends that offer big marketing value
This post on trade show trends comes from the Insights blog of the ITA Group. Four ideas you might want to consider for an upcoming event are concisely presented.
Your go-to email templates for trade show marketing
3 ready-made email templates that you could use or adapt for your next event. From the blog of The Infotainers.
Engaging the experience generation
From Marketing Magazine in Australia comes this post highlighting why live events have never been so popular both for consumers and for business.
Why the conference keynote is shrinking
Things are changing in the conference world. If you use speaking opportunities to build profile for your business, it’s useful to know what’s changing. This article is from Event Marketer.
Gathering the Tribe: Why user conferences are on the rise
Ever thought about running your own corporate event? This article from Utah Business provides a good guide. Don’t think you have to attract the big numbers they talk about either….
PS. Our event consultancy service can help you get organised too. Email email@example.com for more on this.
New Italian amusement trade show
The first Rimini Amusement Show will take place in Rimini, Italy, in collaboration with the Italian Trade Association of Coin-Op Operators, from March 14-16, 2018.
Ham hub at Spanish show to be ‘biggest ever’
Spain is hoping to supercharge its pork exports with Intercarn, the meat arena for trade show Alimentaria 2018, set to be the biggest ever. Full details on this story are carried by Alimentaria is one of Europe’s biggest food shows.
Europe Biobank Week 2018: Biosharing for Scientific Discovery
Building on the momentum of Global Biobank Week in Stockholm last year, 2018 will see yet another edition of Europe Biobank Week (EBW). For more details on this event
Career & Growth
Why these 8 types of people are more likely to get hired by Google, Apple, and Facebook
If you want to get hired by a great company, determine your personas and market them to employers who need them. This article from Inc explains what that means and why it’s important to know.