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Trade show advice

Trade show marketing & show news Mercedes-Benz and the story of the exhibitor becoming the show This post from the blog of UFI Live explains how Mercedes Benz took a very different approach to exhibiting at the world’s largest motor show, IAA Frankfurt.… Continue Reading

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Consumer Trends

  The Experience Economy can be captured in a single statistic, it’s this: from 1981 to 2012, the price of the average concert ticket rose over 400%. Which makes the recent announcement by ABBA so intriguing (who, unlike many bands, have… Continue Reading